The Challenge
Way to Beauty approached Tigerbond as an exciting start-up with a clear ambition to make an impact in the competitive self-tanning and beauty e-commerce sector.
With an immediate focus on bringing their Amazon store and products to life and generating sales, Tigerbond guided WTB through a discovery and planning phase to define the business' KPIs and current offering, in order to assess how their Amazon store and marketing strategy could be tactically approached to maximise ROI across the short, mid, and long term.
Our Response
The Tigerbond team brought Way to Beauty’s Amazon account to life by harnessing the Codisto platform to sync products and orders between Amazon Seller Central and their Shopify ecommerce solution. From there, the campaign concentrated on driving visitors to the brand’s product pages using Amazon SEO tactics to optimise listings.
By conducting the Amazon competitor and keyword research up front, we pulled together an optimisation plan for Way to Beauty’s listings that covered imagery, product titles, descriptions, keywords and bullet points.
To speed up the Amazon SEO gains as the strategy came to fruition, we aimed to boost seller ratings that would in turn maximise buy box win percentages and click-throughs. This was achieved by delivering an Amazon paid product ads campaign that maximised visibility, product views and early-stage sales that generated reviews.
Impact
Our efforts in bringing the Way to Beauty store to life generated fast results that far exceeded the client's targets. A 422% ROAS from our paid listing ads generated the necessary buy box wins, with over 90% product visibility gained across the catalogue within the first 6 weeks of the campaign. In the second month, we observed MOM sales increases in excess of 150%.
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