The Challenge
Wright, Johnston & Mackenzie LLP (WJM) is an independent, full-service law firm with experts providing counsel across a diverse range of sector specialisms. We provide strategic support to the firm as it continues its growth aspirations, spearheading comms around mergers, acquisitions and business success.
It is also our role to showcase the firm – its reach, growth, expertise and USPs in the legal community – ultimately reinforcing its position as a thought leader and a go-to for potential clients.
Our tenacious tigers work closely with the firm to find the right angles, putting WJM and its solicitors in the spotlight in an engaging authoritative way.
Our Response
We work closely with WJM as an extension of its marketing team, providing strategy advice and handling PR needs, from running a proactive press office to supporting with media, website and social content.
We have spearheaded business expansion comms during a period of numerous acquisitions and mergers. We guided the firm through a major milestone when it combined with Irwin Mitchell, enabling the two firms to work in collaboration to provide a full suite of legal and financial services out of more than 20 locations, supporting on all aspects of internal and external comms around this landmark announcement.
Reacting to business and geographical needs, we also deliver a programme of engaging content (from newsjacking commentary to thought leadership) around sector specialisms such as family law, renewables, employment law, private client, rural and agricultural and commercial property.
Impact
We have proven to be a strong strategic partner and our counsel has helped support the firm as it delivers on its growth plans.
By providing guidance on everything from major business milestones and people stories to authoritative commentary, we have helped boost WJM’s profile and reputation while also supporting in wider areas including business development and talent attraction.
We have blended breaking down specialist topics with being adept and agile in newsjacking to make a real impact. Our journalistic approach has successfully kept WJM front-of-mind across key news and trade press titles thanks to a drip-feed of commentary on hot topics.
