The Challenge
The nation’s best loved retailer needs a creative and hard-working agency partner that can reach every corner of the UK to spread the word about its invaluable work and grant funding available to grassroots communities nationwide. Step up Team Tigerbond!
Our Response
We mobilise our tiger teams rooted in the UK’s key towns and cities to launch and spread the word about Tesco’s key community initiatives, bringing the retailer’s purpose to life.
Living, working and playing in the UK’s heartlands, no one gets community better than our regional teams, ensuring big brand cut through and relevance at hyper local level. We switch on PR, events, social and digital to light up the UK with Tesco love.
Impact
Using every local connection at our disposal – press, broadcasters, influencers and community stakeholders – we ensure every Tesco initiative launches in a blaze of publicity and keep the fire burning to ensure every project thrives, evolves and has a lasting positive impact on communities across the country. Since launching Bags of Help in 2016, we’ve been at the retailer’s side to deliver enduring success, from Community Food Connection through to Stronger Starts.
"The team at Tigerbond support our local community agenda across the UK with their specialist expertise and media management, giving constant advice, guidance and steer on proactive and reactive communications which are central to our challenging agenda.”
Claire De Silva
Head of Communications and Local Media, Tesco
