The Challenge
Specsavers is one of the UK’s biggest brands, but the beating heart of the business – its stores – operate as local businesses, serving local communities. Integral to the brand’s success is building love and loyalty at that local level, and for 20 years, we’ve delivered just that.
Our Response
Through our network of bases, more than 650 Specsavers stores across the UK have a dedicated Tigerbond team, delivering bespoke comms for their store, tailored to their communities and customers.
Our plans revolve around positioning each store as a community champion, encouraging them to support causes at a hyperlocal level while supporting the brand to effectively roll out bigger initiatives, from major sporting sponsorships to national charity partners.
Impact
We help Specsavers make a huge difference in their communities, which in turn resonates with customers and helps build brand love. We identify causes they can support, liaise with third parties, make it happen and showcase their efforts through local media. Our efforts ensure when a customer walks into store, they’re not just getting an eye test or picking up specs – they’re making a community connection.
"Specsavers has worked with the Tigerbond team for two decades. We have always found them to be creative and fun to work with. As an agency they listen to us, produce outstanding results and make us feel like valued clients."
JO DELBRIDGE
Specsavers Corporate Reputation Director & Director of Public Relations, UK, Ireland, Spain
