The Challenge
Sim Local needed to cut through a noisy online eSIM market and increase its share of organic traffic and revenue against well-established, trusted brands.
Sim Local provide eSIMs that take the hassle out of mobile network hopping for travellers while saving them money.
The in-house team had expertise around all things SEO – but the technical performance of their website was a priority and their hands were full. They needed an experienced agency partner to step in and develop a B2C SEO strategy - one that would get them off the ground and running with industry-leading authority.
That’s where we came in…
Our Response
Our research uncovered how users search for eSIMs online, the questions they ask and the most popular locations they were searching from.
We produced an extensive keyword research report to provide focus during campaign planning. Considering search volumes and keywords against commercial gain. We established what would help drive traffic and revenue, and how quickly we could make it happen.
The result was the launch of country-specific content and supporting guides in target locations. We knew that users search for eSIMs specific to their future destination and so created compelling content that considered both UX and SEO was key. Within 2 months of publishing, we saw rankings for target keywords soar from zero rankings to page 1. Through our combined focus on SEO Sim Local saw 4x the organic traffic in Q1 and Q2 compared to the previous year
Impact
Within 2 months of publishing, we saw rankings for target keywords soar from zero rankings to page 1.
Through our combined focus on SEO Sim Local saw 4x the organic traffic in Q1 and Q2 compared to the previous year.
“Tigerbond made the process seamless and enjoyable, helping us to refine and elevate our digital brand with fresh ideas and thoughtful execution”.
Laura Bullock, Head of Commercial, Sim Local
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