The Challenge
As the nation’s leading collection of outdoor brands, including Cotswold Outdoor, Snow+Rock, and Runners Need, Outdoor & Cycle Concepts has a simple mission: help people enjoy the outdoors. When the team sought an agency, they needed a partner who shared their commitment to engaging with impassioned communities whilst protecting the planet. Tigerbond fit like a glove.
Our mission is to make Outdoor Cycle & Concepts a leading, authentic, trusted voice for the established outdoors community, while inspiring the wider population to embrace adventure and exploration.
Our Response
Our PR strategy is designed to reflect the brand’s core value of protecting the world while encouraging people to experience its beauty.
By consistently offering insightful thought leadership and expert opinion, we have positioned the brand as a true authoritative voice. This approach resonates deeply with the outdoors community, who share the commitment to balancing exploration with preservation.
Mirroring Outdoor Cycle & Concept’s focus on personalised customer experiences, we have a tailored approach to media outreach. Carefully targeted media visits to stores allow journalists and influencers to experience the brand’s personalised service first-hand, and us to serve exactly the content the writer needs.
We’ve also developed dedicated campaign microsites and collaborated with both traditional and social media contacts on national and local levels, all with the goal of inspiring and supporting customers to embrace the outdoors.
Impact
We’ve been able to create campaigns that bring the Outdoor Cycle & Concepts ethos to life. For example, we conducted research to gauge the nation's attitudes toward climate change, uncover the top ten outdoor locations in the UK, and emphasise the importance of quality outdoor equipment—strengthening the brand's ambition to lead the industry. In partnership with a biodiversity conservation expert, we also explored the potential consequences of inaction on environmental issues, offering valuable insight into the need for change.
The response from the brand’s target communities has been overwhelmingly positive, resulting in exceptional media coverage at both local and national levels. Our campaigns have also achieved strong social media engagement and reach, reinforcing the brand’s message and mission across every platform.
"Tigerbond have the innate ability to proactively elevate our services, often securing valuable opportunities by bringing journalists into our stores. We value their hands-on approach—if anything falls under the radar, they're quick to give us a nudge. We regularly seek their advice, and they always come back with insightful recommendations based on what the media would find most compelling. We appreciate that they're always working in our best interest."
April Howie - Marketing Manager, OCC
