Putting Orbit customers at the centre of their world

Orbit Homes needed a fully accessible website to support customers with diverse needs, from reporting home issues to accessing financial and wellbeing resources. The platform required robust functionality, seamless navigation, and integration with a suite of third-party tools for surveys, accessibility compliance and user insights.   

We prioritised audience research to map user pain points, guiding our website architecture and content strategy. The platform featured an intuitive mega menu and advanced search functionality to streamline the customer journey. These elements ensured accessibility and a frictionless user experience across all customer touchpoints. 

The new customer-centric website improved accessibility, reduced user frustration, and enhanced engagement. Click-through rates to key resources increased, and Orbit now delivers vital information efficiently to customers, strengthening their digital service delivery.