The Challenge
As a global leader in premium baby products, MAM wants to support families to enhance babies’ wellbeing, while shaping a better world for future generations. The team was in search of an agency partner that could tap into new parent communities IRL and online, to help build and strengthen brand loyalty across the UK. Team Tigerbond was the new arrival MAM needed.
We rose to the challenge by building and nurturing our own robust community of media and influencers to drive MAM’s key business objectives forward.
Our Response
The parenting community across the UK is not just strong but deeply loyal. With our unparalleled expertise in community engagement, we activate PR, events, social media, and digital channels to truly connect with MAM parents.
No one offers better advice to parents than other parents. We’ve tapped into this powerful truth to build and nurture our own community of loyal influential voices and ambassadors speak directly to other parents, amplifying MAM's product launches and campaigns to bring the brand to life.
Impact
Our focus on authentic, user-generated content and recommendations tangibly strengthens trust and engagement with the brand.
Impactful activations have included the launch of revolutionary new product, the MAM Move Breast Pump, with the help of TV personality, Strictly star and new mum, Oti Mabusi who really put the new product to the test, using the pump whilst hosting a dance class with a host of key influencers. This event resulted in press coverage with a total reach of 13.7million and social coverage with a reach of 3.76 million.
"As a baby brand dedicated to providing the best products and support to parents, we knew we needed a PR agency that truly understood our mission and audience.
“Over the years, Tigerbond has been a valuable partner, crafting creative campaigns that successfully launched our new products and effectively connecting us with media and influencers. We appreciate their proactive approach and commitment to our brand’s growth.”
CLAIRE TERRY, Senior Marketing Manager, MAM
