The Challenge
High Street TV is one of the fastest growing multi-channel retail businesses in the UK. A key focus is on home appliances and gadgets, reaching an audience that loves to make life easier, in a crowded market. Retail is where our tigers thrive, and High Street TV has relied on tigerbond to deliver proactive media opportunities and stand out coverage for more than five years.
Our Response
Our laser focus is on driving brand recognition and sales across focus products, often driven by seasonal or launch periods. We create a steady drumbeat of product-focused, timely e-alerts that reflect the current news agenda, tap into the passions of the gadget-loving community, and strive to direct traffic to the HSTV website.
Product placement and reviews is where our strategy shines, and our tigers constantly work our unrivalled contacts book to ensure journalists and influencers try, love and share our must-have products, at the right time, through the right platforms.
Impact
Our proactive press office function has seen High Street TV enjoy steady growth and expand its product offering across the home. Our results prove that sometimes a classic approach is best, rooted in relationship building and a tenacious team always on the hunt for an opportunity.
“High Street TV have had the pleasure of working with Tigerbond for the past 5 years, on key brands including Nutribullet, SmartAir and Drew&Cole. They have a fantastic team who treat our brands as their own. Reacting to our needs with the upmost professionalism, speed and expertise. They are a true extension of the High Street TV family!”
Nikki Dent, Commercial Marketing Manager, High Street TV
