The Challenge
Green Home Systems, a provider of home renewables in Scotland, joined forces with Tigerbond to drive highly qualified leads across solar panels, air source heat pumps, insulation, and wider sustainable home solutions. Their goal was to capitalise on high search volumes across their target regions within Scotland and drive more qualified leads for their sales teams.
Our Response
Our PPC team carried out significant restructuring of the client’s Google and Bing Ads accounts, with a new, regional campaign structure that allowed for agile changes to the campaign as it progressed.
The new strategy focused on each step in the user journey funnel, ensuring the account delivered more consistent and quality leads at target CPA.
Extensive keyword analysis allowed us to target users more granularly in an increasingly competitive paid ads space. This targeting method resulted in significant impression gains for Green Home Systems’ most commercially valuable keywords.
Our tailored search term approach was combined with engaging, crystal-clear ad copy to ensure significant gains in click-through rates, traffic and leads during the campaign.
As part of this project, Tigerbond delivered a new-look website for Green Home Systems, with landing page designs optimised according to analysis through our paid ads activity. As a result, we saw significant increases in both paid and organic search engagement and conversion metrics.
Impact
Over the course of Q1, we were able to drive over 100% year-on-year growth in traffic volume without any increase in PPC spend.
Our focus on high-intent keywords generated a jump in conversion rate from 2.9% to 3.3%, driving 1,700 leads at a cost per lead of just over £50.
“Tigerbond took the time to understand our business and we’re happy with the results the campaign has delivered. Their professional and collaborative approach made them great to work with.”
Graeme Carruthers, Commercial Director, Green Home Systems
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