The Challenge
Crieff Hydro Family of Hotels offers adventure, escape and a unique brand of fun and personality across seven stunning Scottish holiday destinations. Our tiger pack of hospitality, travel and destination specialists are in full roar as they help distinct communities of explorers discover everything on offer – from families to couples, foodies to outdoor enthusiasts.
Our Response
A client for more than five years, our aim is to maximise the iconic status of properties like Crieff Hydro and Peebles Hydro, while building fame for other hotels and attractions in the portfolio. We do this by tailoring stories and experiences for a growing group of hand-picked ambassadors who represent each of the hotels’ distinct communities, both online and IRL. From curating review programmes for parenting influencers or top tier travel titles, to bringing to life local events for the communities on the hotels’ doorsteps, we ensure every facet of the group is showcased to audiences that matter.
Impact
Our in-depth knowledge of the tourism sector, and unrivalled contact book, means a continual flow of meaningful coverage including review stays, news updates, creative partnerships and captivating storytelling.
Our team on the ground, plugged in to each location’s needs, can adapt to support commercial needs at a moment’s notice, ensuring every activity is timely and tailored to the right communities.
