The Challenge
Major UK housebuilder Cala creates places to be proud of, whether it’s a new neighbourhood or a fantastic workplace. With building sustainable communities at the heart of their mission, our digital content team were brought on board to help maximise our wider comms strategy and ensure campaign content was aligned to digital-first and SEO best practices.
Our Response
By working closely with our regional PR teams across the UK and slotting seamlessly into Cala’s SEO plans, our content team facilitated search-led research that brought campaign content to life, boosting potential gains in search engine results pages.
Coupling keyword research with our flare for writing creative and engaging digital copy, we brought regionally-specific blog content to life on the Cala website, guaranteed to resonate with the client’s target audiences.
With a strong understanding of Cala’s search landscape, both on a national and regional level, our team was able to uncover emerging and developing search opportunities to bolster our content roll-out further.
Impact
Our integrated collaboration delivered series of rich, audience-specific blog articles that engaged and inspired website visitors, drove search rankings and attracted valuable backlinks.
With the ongoing focus on placing community at the heart of Cala's content strategy, we also mirrored Google's helpful and useful content requirements and set the foundation for long-term success.
“Tigerbond is an integral part of the Communications team at Cala. Their genuine passion for our brand shines through in everything they do, and they offer unwavering support to our teams across the UK. From securing high-quality media coverage to orchestrating unique events and devising engaging digital media strategies, tigerbond truly understand our aspirations as a brand and consistently go above and beyond to help us deliver on our objectives. We wholeheartedly recommend their services.”
Dani Coppinger, Head of External Communications, Cala Group
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