The Challenge
Vue, home of the Big Screen Experience, wants to deliver a ‘wow’ visit for every customer, whether they’re watching at Edinburgh Omni or Plymouth. Every UK cinema shows the same core range of films and blockbusters, so it’s our job to make the brand stand out in a crowded market and to position Vue’s 93 cinemas as the best choice. Our aim is to get fans and potential customers from all corners the UK and Ireland to escape in the big screen at Vue.
Our Response
Our audience is wide and changes every single day based on the films available – from kids seeking out school holiday fun, to couples on date night. We’re always ready to lever our channels to tap into each audience, everywhere.
We may use our regional ‘boots on the ground’ knowledge (and a fair few movie buffs in our midst!) to create ideas around films of interest to particular communities, or launch the latest cinema with a magic moment that resonates with locals. Or we could beat our competitors when tickets launch for a blockbuster with big ticket ideas that hit nationally.
It's not just media we’re leveraging to grab audiences’ attention. We’re working with celebrity ambassadors to use their social and podcast platforms to tap into already engaged audiences, exciting families through local radio with upcoming films for school holiday seasons and our network of partner influencers work hard for us creating content that inspires action.
Impact
Amazing content, in the right place, at the right time and importantly seen by the right people. We work with Vue to ensure no stone is left unturned and ideas and activations are stretched as far as possible.
Having started supporting Vue on their local communications almost a decade ago, we’re now the sole PR agency delivering national and regional consumer comms.
"Tigerbond has a great ability to adapt and get in the mindset of who we’re trying to target and where those audiences are. They are informed by real human insight and recommend ideas and creatives that hit the mark and deliver results.
"The PR team help us ensure we’re creating content that can work across our owned channels creating efficiencies and joined up campaigns. Having team members genuinely living in the areas where our cinemas operate is a real bonus."
Carol Braganza, PR & Marketing Campaigns Manager, Vue
