The Challenge
Global eye care giant Bausch & Lomb enlisted the support of Tigerbond to deliver content for its Amazon store and product pages across three of their premium eye care brands.
With a focus on both always-on and seasonal campaigns, the objective was to maximise user engagement and trust by delivering a seamless transition from the client's wider digital estate and marketing channels to the Amazon point of sale.
Tigerbond's role extended to delivering quality traffic and sales on Amazon utilising a broad channel mix comprising PPC, Amazon Ads, social media and influencer campaigns.
Our Response
Our team got to work on elevating the look and feel of each sub-brand's Amazon store pages and subsequent product pages. By ensuring a cohesive brand experience that extended from the brand websites, throughout the multi-channel strategy and onto the Amazon store, we helped Bausch & Lomb build trust with their target communities.
Our Amazon content strategy for the launch of the Blink brand encompassed a bold application of dynamic assets that brought it to life on Amazon. For each product, we combined this approach with the design of fresh creative and videos that clearly outlined how each benefited the user.
Our channel approach drove qualified top-of-funnel and brand-aware traffic to the enhanced Amazon store experience, resulting in an upturn in product views and conversion rates.
Impact
For the Artelac brand, we saw a YOY increase of 187% in product revenue over a nine-month period.
Blink's introduction to the Amazon platform resulted in over 8,000 product detail views in the campaigns first three months, with a healthy conversion rate of 7.45%.
"We have worked with your team across a variety of our brand projects and have been delighted with the results and the quality of the ROI."
Pete Morton, OTC Marketing Manager, Bausch & Lomb
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