Social media isn’t just for consumer brands, it’s just as important in B2B companies
Connecting your brand with business decision makers
Whatever your product or service, it’s very likely your target audience is active on social media.
B2B social media marketing is all about context. What platforms do your key decision makers use and what frame of mind are they in on each platform? After all, the user we are on Instagram is very different from the user we are on LinkedIn.
B2B social media marketing is about so much more than sharing business news and updates. It’s about building connections within your industry, positioning your brand as a leader, and standing out from the competition.
Ignoring social media as a B2B brand means missing out on a significant opportunity. It helps your brand reach new audiences, remain top-of-mind with potential customers and foster loyalty with existing customers.
We specialise in crafting tailored social media strategies designed specifically for B2B companies. With clear objectives and data-driven insights, we help businesses navigate the complexities of social platforms to drive meaningful business impact.
Driving real business impact for B2B brands like yours
Meet Eddie, our B2B social expert, as he breaks down the essentials of effective campaigns.
B2B Social Media Strategy
Social media is not a broadcast channel. It’s a channel for connection and engagement. We start by immersing ourselves in your brand, gaining a deep understanding of its values, goals, and unique identity.
We delve into your target audiences to understand how they use social media and the key drivers that lead to them purchasing a product or service like yours.
Then, using this wealth of insights, we craft a unique and compelling social media strategy that helps your brand stand out and connect with those most valuable audiences.
We help you establish your goals, define your content strategy and implement tried-and-true tactics to succeed on social media.
B2B Content Creation
Our clients’ main concerns are that they don’t know what to post and they don’t have in-house resource to generate the content required for success on social media.
Our in-house team of creators, copywriters and designers come together to generate a suite of content for your brand, from high-production video content to gifs and articles.
Measurement + Analysis
Understanding what is, and isn’t, working is the key to success on social media. This allows you to pivot your strategy to do more of the good stuff.
We share a live dashboard that allows you to monitor performance on an ongoing basis, with key metrics, top performing posts and commentary from our expert social team.
Does your B2B brand need a boost on social?
