At Tigerbond, we’re proactive in our approach to preserving hard-won reputations. We know leadership, experience, judgement, team-work, clarity of thought, and mental agility are vital when dealing with issues that have the potential to become a PR crisis.
Unrivalled crisis and reputation management
Crisis management is about much more than reacting publicly when something goes wrong.
Our ability to simplify what are often extremely complex matters – and communicate clearly and succinctly with relevant stakeholders – is what sets us apart as a crisis communications agency.
The Tigerbond team has been on the frontline of crisis management for almost three decades and we have helped numerous organisations around the world protect their people, their assets, and their reputations.
As pioneers, innovators and thought leaders in the field, we have witnessed the evolution of the media landscape right through to the full-scale revolution of social media.
When you need us, we act quickly. We’re on hand 24/7 to provide counsel, guidance, strategy, advice, and support.
Cool heads, steady hands
There are very few issues we haven’t encountered, so we know what a true crisis looks like.
Unlike many so-called crisis PR experts, we don’t go into full hurricane defence mode whenever we see a storm on the horizon.
We know when to batten down the hatches, but we can also foresee when a gentle breeze will harmlessly pass overhead.
Successfully managing a crisis can be a defining moment for leaders and teams, with the wider organisation relying heavily on their skills.
Your reputation is built on what you do as much as what you say. Carefully crafted words are important, but positive actions and dealing with the root cause of an issue are what will prevent it reoccurring.
Tigerbond’s 360 approach to crisis management means we empower our clients and enable you to deal with almost any reputational challenge.
We help you shape the narrative, identify strengths, potential solutions, and areas where we can reduce risk or mitigate the potentially damaging long-term effects of a crisis on a brand’s reputation.
It’s fair to say, our vastly experienced crisis communications team has pretty much seen it all.
Our breadth of knowledge is unrivalled across the crisis PR sector. Cyber security breaches, industrial accidents, catastrophic fires, chemical leaks and environmental issues, staff scandals, abuse or harassment cases, poor performance, regulatory and legal issues, product recalls, air and coach crashes, factory closures, health scares, incidents at public entertainment venues, business exposés, dips in public confidence, fraud, redundancies, and high-profile negative campaigns are just some of the challenging reputational issues we have managed.
Tigerbond also works alongside leading law firms, insurance companies and other professional teams to advise on strategy when it comes to court cases, inquests, tribunals, public inquiries, and other challenging situations where difficult questions need to be addressed.
On many occasions, our hands-on reputation management strategy has ensured the issue or crisis did not lead to negative headlines – or leave that all-important indelible digital footprint.
What Tigerbond can do for you
Tigerbond is a full-service crisis communications agency and we’ve earned our stripes providing services that cover everything from strategic crisis preparedness and audits through to full-scale crisis response, with our training and simulation packages ensuring our clients are match-fit to deal with any challenge from mainstream or social media.
We are there for our clients when a PR crisis strikes, offering advice, insights, and support at every stage.
And for those occasions when a brand or organisation’s name has been tarnished, we are on hand to help you rebuild and restore your reputation.
Preparation, protection and training
Auditing
- Risk assessing your physical operations, including your physical sites, supply chains and digital footprint.
- Stress testing your in-house communications team on the practical processes of preparing for and managing a crisis.
- Stakeholder mapping, including what they care about now and horizon scanning for issues that they may care about in future.
Protection
- Creation of a crisis manual including escalation processes and guidance for leadership.
- Media training of your spokespeople and brand ambassadors.
- We can also provide additional staff to join your press office as media responders.
Training
- How to spot a crisis – Advising your in-house communications team on how to risk assess and respond proportionately, including staying focused on the audiences that matter most to the business.
- How to handle a crisis – Upskilling your communications team and leadership on: when to respond (and not respond); how to draft messaging and Q&A documents; put in place roles, responsibilities and approval processes; handle the media; engage internal audiences and stakeholders; manage social media; ensure your spokespeople are ready to talk to the media.
- Crisis Simulation – Simulating print, online, broadcast and social coverage of a live incident occurring in the format of a live feed; and advising on managing a social media crisis using our in-house, closed-loop social network.
Handling your Crisis
Sometimes it just all goes wrong. When that happens, organisations need cool, calm heads to guide them through challenging times.
Tigerbond’s 24/7 crisis management hotline means we’re able to react quickly to any situation. We have extensive experience of managing issues, handling crisis situations and acting as the first point of call for out-of-hours media requests for numerous clients, ranging from retailers, manufacturers and SMEs to multi-national listed businesses, across a diverse range of sectors.
Reactive crisis management – A complete package, including 24/7 senior team availability; strategic counsel for senior leadership team, board and investors; social listening and media monitoring; handling of all media interaction; managing of news flow; creation of messages and Q&A; drafting of media statements; spokesperson briefing; internal and stakeholder messaging, correcting inaccuracies; and advice on reputation rehabilitation.
Crisis PR insurance – Offers peace of mind, including 24/7 team availability; ongoing support and counsel; top level media monitoring; regular updates; briefing on issues; stakeholder relationship maintenance; regular discussion of key risk areas.
Reputation rehabilitation and recovery
The immediate media storm may pass within days, but the impact of a crisis on your reputation – and on your bottom line – can linger on.
If the crisis centres on something your company had to apologise for, you will need to show how you’ve put things right.
Alternatively, you may need to simply show how you’ve moved on – not just to business as usual, but to something altogether better than before.
We can advise you on – and execute – the best strategy and tactics to rehabilitate your reputation. This includes engaging with the media and influencers who resonate with your most important audiences, creation of innovative content, and targeted SEO.
Proactive reputation rehabilitation – Tailored to your needs, we draw on our vast experience of news generation, thought leadership, forward features, influencer management and more to help you move past your crisis. To ensure you aren’t bitten by the same or a similar beast again, we audit your risk areas and advise on fixes accordingly.
Be prepared for the unexpected
