Drive mass awareness of Specsavers’ hearing services by working with a brand ambassador that resonates with both target audience and their influencers. Encourage people to look after their hearing and raise awareness that everyone’s hearing is unique.
Working with musician Jools Holland for our campaign was the perfect fit and ensured the authentic delivery of Specsavers’ key messages.
Not only was he passionate about hearing protection on a personal and professional level after revealing he suffers with tinnitus, but he was able to highlight the importance of protecting our hearing by sharing the struggles his late grandfather faced with hearing loss.
Jools was a big hit with our top media contacts – and thanks to his passion and personal story he was able to convey our key messages and CTAs through our media one to ones with natural enthusiasm and flair.
Our supporting research-based news story looking into the nation’s relationship with music worked hard alongside our interview placements and was a great success with print and online titles across both national and regional media, smashing all KPIs set!
With companion animal purchases booming over lockdown, our integrated digital, social and PR strategy delivered more eyes on screens for Bob Martin.
Awakening cost-savvy interiors fans to the joys of luxury bedlinen by making DUSK the brand of dreams.
Positioning Epimax emollient as a bathroom cupboard staple and handbag essential to combat symptoms of eczema, psoriasis and dry skin.
Devising a seriously strong PR campaign to ignite trade and consumer interest in the launch of new XXX Softmints.
Driving awareness for the launch of River Cottage Kombucha by Equinox through a dedicated trade and consumer PR and influencer gifting campaign, focused on sustainability, health and wellbeing.