We worked to design the shop in line with the look and feel of the main Scottish FA website to maintain brand consistency for referees navigating through the website. As the main site was built on Umbraco, we selected Umbraco’s native ecommerce software Merchello to provide the ecommerce functionality for the site. Being an ecommerce site, the site structure, navigation and checkout process was thoroughly researched and considered by our UX/UI team to ensure the path to conversion was clear and easy to navigate to maximise commercial income.
The shop offers a strong user journey and clear path to conversion for referees to buy kit thanks to the optimised structure and check out process design. The shop is also fully integrated with the Scottish FA external payment gateway, WorldPay. Management of the site, stock control and order management has now been streamlined into a centralised space to improve efficiencies for Scottish FA shop staff.
Positioning Epimax emollient as a bathroom cupboard staple and handbag essential to combat symptoms of eczema, psoriasis and dry skin.
Devising a seriously strong PR campaign to ignite trade and consumer interest in the launch of new XXX Softmints.
Driving awareness for the launch of River Cottage Kombucha by Equinox through a dedicated trade and consumer PR and influencer gifting campaign, focused on sustainability, health and wellbeing.
Showcasing La Redoute’s eCommerce platform with an edit of expertly styled room sets.
The Apex Hotels website required to be modernised. We achieved this by including website personalisation enabling the brand to tailor their content to key personas – enhancing the customer journey from the outset.