Apex Hotels boasts a portfolio of 10 four-star properties across five major UK cities – perfectly placed for weekend city breaks and working adventures. They wanted to raise awareness of the brand, its stylish portfolio and let guests know they can always check-in on the best rates when booking direct.
Our team worked on a totally integrated solution – embracing digital advertising, blog and social content creation, SEO and creative, engaging PR activations across a mix of online and offline platforms.
The overall strategy, based on the customer journey, ensured Apex Hotels was able to acquire and engage potential bookers at every stage of their decision-making process – with creatives and messaging for digital advertising targeted at specially-created ‘personas’ representing key demographics.
Our ‘always on’ PR activity ensured complementary creative activations with key customer personas in mind, encompassing reviews from hand-picked media and influencers, destination features with key city partners, and stunt-led activity to deliver key messages packing a punch and ramp up awareness across our media targets…square sausage ice-cream, anyone?
With companion animal purchases booming over lockdown, our integrated digital, social and PR strategy delivered more eyes on screens for Bob Martin.
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Devising a seriously strong PR campaign to ignite trade and consumer interest in the launch of new XXX Softmints.
Driving awareness for the launch of River Cottage Kombucha by Equinox through a dedicated trade and consumer PR and influencer gifting campaign, focused on sustainability, health and wellbeing.