Founded in the late 19th century, Bob Martin was a household name synonymous with petcare. But with a lack of saliency among the next generation of younger pet owners, the brand faced a challenge. The goal was to reach out to this increasingly lucrative customer base.
Our editorial and PR teams carefully curated a reactive and proactive press office for Bob Martin, crafting a series of features, press releases and accompanying social content to celebrate the brand across its owned and earned channels.
Content was fleet-of-foot, quickly reacting to the news agenda and leveraging creative news hooks. This bolstered brand mentions in some of the UK’s most popular online news outlets.
From stories about a pandemic of fleas over lockdown to grooming during a pandemic, our content experts had paws firmly on the pulse of the new agenda.
As well as PR and social we overhauled Bob Martin’s website from the bottom-up. A persona-driven and customer-centric SEO, PPC and digital content campaign drove conversion online in order to deliver sales.
We revived brand awareness cutting through competitor noise to give Bob Martin its bite back in a thriving sector.
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Devising a seriously strong PR campaign to ignite trade and consumer interest in the launch of new XXX Softmints.
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Showcasing La Redoute’s eCommerce platform with an edit of expertly styled room sets.