tigerbond will be taking over the reins on all things social for two key brands from the international cleaning product manufacturer Challs International, following a competitive pitch process.
The integrated communications agency will work with the company on a retained basis with the aim of increasing awareness and brand love for the iconic Buster and Bin Buddy brands.
tigerbond’s in-house social and design teams will lead on social (both paid and organic) as well as influencer partnerships, with the aim of reaching wider audiences and driving meaningful engagement.
Starting off in a small bedroom in 1990, Challs has been developing cleaning products for over 30 years, including drain unblocker Buster and bin care range Bin Buddy.
Speaking on the decision to appoint tigerbond, Graham Burchell, managing director of Buster, said: “From humble beginnings, Challs now trades around the globe. However, we remain an independent family business with family values.
“Our success comes from developing effective products and daring to be different. With this in mind we are delighted to be partnering with tigerbond, whom we share a kindred spirit on many levels.”
Bryan Armit, head of social at tigerbond said: “We’re proud to be representing the international cleaning juggernaut that is Challs. For over 30 years, their cleaning products have been serving people not only in the UK but across the world, offering an extensive collection of products to keep our homes clean and fresh.
“This is a brilliant new business win and the team is delighted to be working on such well-loved brands. We’re expecting some exciting new things from Challs this year – and can’t wait to help them shout all about it.”
The appointment follows a number of new business wins for tigerbond this year, which has expanded its portfolio with new briefs from Just Giving, Crerar Hotels and Cycas Hospitality Group.
Formed in 2021 following a management buyout, tigerbond is a full-service communications agency with offices across England, Scotland, and Ireland, employing 100 staff. The agency achieved Campaign’s Best Places to Work status earlier this year, landing 5th place out of 100 UK agencies, and was announced as DE&I Finalist in the Lloyds Bank British Business Excellence Awards.
tigerbond has also pledged its commitment to joining the B Corp journey after establishing its dedicated sustainability practice, tigerB, in 2022.
Challs International joins tigerbond’s roster of major brands including Specsavers, Tesco, VUE, Cala Homes, Bausch and Lomb and Smiggle.