When advertising on social media you have one goal – to grab users’ attention, and we make sure that your brand is serving the right ads to the right people at the right time.
Our approach to social media advertising is enriched by our understanding of social behaviours and the intricacies of each platform.
From Facebook and Instagram to TikTok and Pinterest – each platform requires a tailored approach to drive the best results.
We take a data-led approach to paid social advertising to ensure efficient spend of your advertising budget.
Deep dive & analyse
It all begins with a deep dive into your brand – auditing your ad accounts and past campaigns and understanding your vision, target audience and objectives. We spend time understanding the communities you are trying to target, as well as analysing your competitors’ activity.
Let the data take the lead
Once we have built a clear picture of the landscape and goals we undertake our proven data-led approach to paid social advertising. This ensures your money is well spent by targeting relevant audiences and generating quality leads.
Testing, testing - A vs B
By extensively testing ad copy, creative elements, and landing pages, we quickly identify what is effective (and what isn’t). This allows us to adjust our approach to ensure efficient spend of your advertising budget.
We use a full-funnel approach for social ads, covering acquisition (top, middle, bottom) and retention campaigns.
Your paid social strategy will be designed around your target audience and objectives, while also considering current trends and popular formats.
By combining our experience and knowledge with data-led insights, we will forge a path to achieving your social media goals.
The strategy will be built around our proven ad testing approach that allows us to scale the most impactful ads to generate higher ROI.
Years of social advertising has given us a deep understanding of the various platforms and their advertising algorithms.
This allows us to develop targeted campaigns that reach the right audience with the right ads at the right time.
Our team will constantly test new variables to allow us to optimise ad targeting and messaging at each level of the funnel - ensuring maximum ROI.
We will take care of strategic budget allocation, ad creation, customer journey mapping and continuous campaign monitoring and optimisation.
We pride ourselves on the value and insight that our paid social reporting provides.
Ongoing reporting gives us an opportunity to highlight what has been working and the tweaks we have made to improve lower-performing formats.
You can expect all the valuable metrics along with our expert commentary and analysis – identifying trends, patterns and opportunities.
It’s impossible to overstate the value of your ad creative when it comes to social media advertising. Users need a good reason to stop scrolling while they are on these platforms.
From the initial “hook” through to the call-to-action, we are experts at understanding what drives conversions and how to nudge users to make a purchase decision as quickly as possible.
From short-form video and trending UGC-style content to engaging carousels and gifs, our in-house content team have it covered.
Our team will constantly test new variables to allow us to optimise ad targeting and messaging at each level of the funnel - ensuring maximum ROI.
tigerbond is a place where brands and business comes to grow. If that’s what you’ve been searching for, you’ve landed in the right location.