Social media is often the first place consumers will encounter your brand – with 55% of consumers discovering and learning about new brands on social.
The challenge is that it’s harder now than ever to stand out on social media. Brands, creators and publishers are all competing for a finite amount of attention. That’s where we come in. We’re experts at thriving in the attention economy.
Some of the UK’s leading brands have entrusted us with growing their organic social presence.
Audit
Gaining a deeper insight of where you currently are
Objectives
Understanding what success looks like to your business
Audiences
Immersing ourselves in your brand and audiences. Building comprehensive profiles based on your customer data
Channel & Platform Considerations
Making recommendations on the most beneficial channels and platforms to reach your target audience and achieve your goals.
Cultural Considerations
Researching the social media landscape around your industry to identify the trends and conversations that are relevant to your brand.
Content Pillars & Themes
Developing content pillars and themes that will comprise most of your social content.
Get Ready for Launch
Launching your brand’s new social media strategy to the audience it was developed for.
We pride ourselves on starting conversations and making brands more approachable.
Your organic social strategy will be designed around your target audience and objectives, while also considering the conversations happening in culture. By combining our experience and knowledge with data-led insights, we will forge a path to achieving your social media goals. It will map out the overarching goal and how we will get there, along with an approach for each platform.
The perfect social media strategy is agile, true to your brand’s ethos and inspired by the communities it looks to engage.
We have been managing social media profiles for leading brands for almost a decade. Operating as an extension of your internal team, we will bring your social strategy to life.
Through creative content planning and constant testing, we will nurture the brand/consumer relationship with a clear focus on performance and ROI.
As well as planning proactive content calendars, engaging with your community and analysing performance, we will constantly seek new opportunities for your brand to grow on social.
When approaching your content, we consider the communities you aim to connect with and the conversations they are having on social.
From short-form video and UGC-style content to engaging carousels and gifs, our in-house content team will generate content that is true to your brand and in line with your social strategy.
We will constantly test and iterate content to continually improve performance.
Social media moves fast, and we pride ourselves on moving at the speed of social. We can deliver bespoke training sessions to upskill your in-house team and help them adapt to the ever-changing social landscape.
Our training and consultancy services ensure that your team are given everything they need to help optimise your social media strategy, create impactful content and deliver best-practice social media campaigns.
We can provide bespoke training sessions, designed around your requirements, generalised sessions including social media strategy & content creation, or platform-specific sessions for Instagram, TikTok, LinkedIn, Facebook, and more!
We are passionate that all social media strategies should be informed by data. It’s the key to uncovering valuable insights and making informed decisions.
With access to industry-leading tools and data insights partners - we gather, analyse and interpret data from an array of sources to identify trends, patterns and opportunities.
From in-depth social listening that tracks the conversation around your brand to monitoring the full customer journey – this comprehensive measurement and analysis allows us optimise your social media strategy and maximise ROI.
Success on social media hinges on the quality of your brand’s content. We believe all great creative is story-led.
tigerbond is a place where brands and business comes to grow. If that’s what you’ve been searching for, you’ve landed in the right location.