Norbord is a global wood-based panel manufacturer and the world’s largest producer of oriented strand board (OSB). It has three plants in the UK, stretching from northern Scotland to Devon. The £95million investment in its Inverness plant nearly doubled the size of the site in Dalcross and helped to secure its long-term future in the area.
The expansion and modernisation of the mill saw it upgraded to continuous press technology, which will significantly increase the capacity of OSB production at the site to help meet growing demand from the UK and Europe.
Scotland’s First Minister, Nicola Sturgeon, attended the official opening of the new line and had the opportunity to meet members of staff instrumental in bringing the four-year project to life.
The tigerbond team was tasked with implementing a media strategy for the launch, working closely with the Scottish Government’s press office and Highlands and Islands Enterprise, which awarded Norbord a £12million development grant to help fund the expansion.
Our PR team invited key media to the launch and managed their attendance and interviews supported by carefully crafted press materials and photography.
The event was attended by key target media including the BBC, STV and Press & Journal and resulted in 39 pieces of coverage across titles including BBC Radio Scotland, STV News, The Times, Press & Journal and The Scotsman.
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