“I have worked with the team across a variety of brand projects where they have excelled in the orchestration of complex, multi-channel digital marketing build campaigns to awareness, engage the consumer and drive ROI. A highly recommended agency that works with great agility and consistently delivers.”
- Pete Morton, OTC Marketing, Consumer Eye Care
We developed a strategy based on driving direct Artelac product sales whilst implementing digital foundations for the Artelac brand. Our focus was split between driving awareness and trust of the Artelac products and driving sales on Amazon.
The channels employed included social advertising,
Google paid search, display and Amazon advertising. This ran alongside an influencer programme designed to bring the product to life through demonstration and review. All channels focused on target keywords and audiences with users driven to the Amazon brand store to purchase.
Our targeted digital advertising strategy and proactive optimisations resulted in an increase of product sales by 187% after just 9 months. While continuing to drive Artelac sales, the client has subsequently engaged us to spearhead the launch of a new product on the Amazon platform. Our ongoing influencer programme generated hundreds of click throughs to the Amazon product page, and continues to improve, with latest figures showing 145% uplift in clicks.
With companion animal purchases booming over lockdown, our integrated digital, social and PR strategy delivered more eyes on screens for Bob Martin.
Raising awareness of a new aircraft for the Children’s Air Ambulance and increasing donations to the charity.
An integrated approach to raising awareness and driving direct bookings for family-owned Apex Hotels.
The Apex Hotels website required to be modernised. We achieved this by including website personalisation enabling the brand to tailor their content to key personas – enhancing the customer journey from the outset.
Bancon Homes is a Scottish based house builder with a range of developments in Aberdeenshire. We were approached to support lead generation for all developments with digital advertising activity and ongoing website maintenance and management. The activity was to be integrated with the offline marketing activity that Bancon Homes carry out themselves as well as PR activity carried out by another third-party agency to deliver a smooth user journey across all touch points.