We worked closely with the Webbox client team to understand target personas of the brands, their needs, and desires. We achieved this via a brand workshop followed by a desk research exercise that sought to acquire market and competitor insights. Following this, we crafted a dynamic integrated digital marketing strategy that sought to take market share from the competition by reaching key target audiences with tailored messages at each stage of the purchasing journey.
Our targeted digital advertising strategy and proactive optimisations facilitated a whopping 1,300% uplift in YoY purchases between October 2019 and October 2020, generating revenue of more than £15k. Google AdWords also delivered a 6,500% increase in transactions.
With companion animal purchases booming over lockdown, our integrated digital, social and PR strategy delivered more eyes on screens for Bob Martin.
An integrated approach to raising awareness and driving direct bookings for family-owned Apex Hotels.
The Apex Hotels website required to be modernised. We achieved this by including website personalisation enabling the brand to tailor their content to key personas – enhancing the customer journey from the outset.
Global eye care giant Bausch & Lomb enlisted the support of tigerbond in relaunching their Artelac eye drop product range to consumer audiences. tigerbond was tasked with developing and implementing an impactful multi-channel launch campaign to drive consumer awareness of Artelac, whilst positively disrupting the category and driving sales.
Bancon Homes is a Scottish based house builder with a range of developments in Aberdeenshire. We were approached to support lead generation for all developments with digital advertising activity and ongoing website maintenance and management. The activity was to be integrated with the offline marketing activity that Bancon Homes carry out themselves as well as PR activity carried out by another third-party agency to deliver a smooth user journey across all touch points.