Across the waste industry hundreds of workers reported impact injuries or near-misses when drivers mount pedestrianised pavements to overtake waste trucks during collections. Biffa worked with us on a pilot scheme with South Staffordshire Constabulary to raise awareness of the risks involved and increase reports and prosecutions of offenders.
We gathered video footage of dangerous drivers in action and released this to our national media contacts.
This showed a range of examples of reckless, impatient driving which put the lives of refuse workers and the general public at risk.
To accompany this content, we seeded interviews with Biffa’s Health and Safety lead to high circulating titles including the Daily Mail and BBC, along with key statistics, messaging and information to generate widespread national and regional media coverage and awareness.
Following the success of the pilot in Staffordshire, 25 further UK councils signed up to the initiative to encourage increased reporting and prosecutions of offenders.
Lives were saved and these essential workers, along with members of the public, are safer as a result.
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