Raise awareness of the Mudra brand and its new collections amongst target audiences globally. Core to this objective was identifying the interests, behaviours and demographics of key prospects through data analysis and A/B testing. We were also tasked with driving purchases and growing ROI through new customer acquisition.
At the start of the campaign, we targeted several key audiences to determine which personas the products and brand resonated with most. From the findings, we identified that Yoga Enthusiasts and Mid-Life Women leading a healthy, affluent lifestyle were the most engaged audiences.
We engaged these target audiences along with sophisticated remarketing and loyalty activity to drive website visits and purchases. Core messaging used throughout the campaign was highly personalised to each audience segment utilizing engaging advert formats to capture attention.
Our targeted digital advertising strategy and proactive optimisations facilitated an impressive 2,200% uplift in purchases between October 2021 and January 2022, generating revenue of more than £58k. Activity delivered a strong 4:1 ROAS with a whoping £325 average basket value.
