We set out to use out-of-the-box thinking to develop a new visual look and feel alongside a truly innovative new brand logo that captured the essence of OneBus. We took inspiration from the shape of the River Irwell which winds through the city of Manchester to create a visualisation of a journey. The bold colour palette the team selected was unique, and distinct from that used by any of the individual bus operators.
The end result was a simple yet impactful responsive logo system that can be applied to multiple platforms and scaled accordingly. We were subsequently asked to apply the new visual identity to the design and build of an engaging and informative responsive website. The branding has also been rolled out across advertising materials, brochures, letterheads, bus shelters and in future will even be featured on buses. The brand stakeholders are delighted with our work.
Ambassador Living is an independent, Scottish homebuilder, with a rich heritage and a modern, people-centric approach to home building. They pride themselves in creating amazing spaces their customers love to call home.
An integrated approach to raising awareness and driving direct bookings for family-owned Apex Hotels.
The Apex Hotels website required to be modernised. We achieved this by including website personalisation enabling the brand to tailor their content to key personas – enhancing the customer journey from the outset.
Bancon Homes is a Scottish based house builder with a range of developments in Aberdeenshire. We were approached to support lead generation for all developments with digital advertising activity and ongoing website maintenance and management. The activity was to be integrated with the offline marketing activity that Bancon Homes carry out themselves as well as PR activity carried out by another third-party agency to deliver a smooth user journey across all touch points.
Bancon Homes is a Scottish based house builder with a range of developments in Aberdeenshire. We were approached to design and develop a new website for the brand which was modern and functional, representing their brand. The key objective was to maximise the number of leads generated for the sales team, whilst providing users with a basis of trust and knowledge by building brand awareness.