Crieff Hydro Family of Hotels offers adventure, escape and a unique brand of fun and personality to holidaymakers, with locations in the most beautiful parts of Scotland. But in a year in which the hospitality industry was faced with the toughest of challenges, how could PR convey the right messages, continue to build the brand and remind travellers that the holiday they were dreaming of was just around the corner?
We worked with the Crieff Hydro Family of Hotels team to keep the brand fresh in the minds of the media, the sector and the public with operational updates, thought leadership, creative partnerships and captivating storytelling.
We capitalised on launches, from the jaw-dropping Glen’s Adventure Park to the stunning 1881 Gin rebrand, and made memorable media moments through a Christmas partnership made in heaven with Mackies Ice Cream.
Commentary and business updates as the COVID crisis developed resulted in UK-wide broadcast, print and online coverage, with profiling of the team and the investment being made in the portfolio showing commitment to the business through the pandemic.
A nationwide creative writing competition for children to mark National Storytelling Week captured the imagination of families across the country, and generated national media coverage, while tapping into regional and local media that would normally lie outside the group’s reach.
With companion animal purchases booming over lockdown, our integrated digital, social and PR strategy delivered more eyes on screens for Bob Martin.
Awakening cost-savvy interiors fans to the joys of luxury bedlinen by making DUSK the brand of dreams.
Positioning Epimax emollient as a bathroom cupboard staple and handbag essential to combat symptoms of eczema, psoriasis and dry skin.
Devising a seriously strong PR campaign to ignite trade and consumer interest in the launch of new XXX Softmints.
Driving awareness for the launch of River Cottage Kombucha by Equinox through a dedicated trade and consumer PR and influencer gifting campaign, focused on sustainability, health and wellbeing.