tigerbond has appointed Louise Worrell as its new Editorial Strategist to scale up the agency’s consumer lifestyle team in 2022.
Louise joins the agency from 72Point, where she devised media strategies for leading household brands including Guide Dogs UK, Premier Inn and Oxfam. Prior to this, Louise was Head of PR at Jigsaw and Monsoon Accessorize.
Louise will be joining the 18 strong consumer lifestyle team who represent well-known brands including Specsavers, La Redoute, Smiggle, Vue and Tesco.
tigerbond, which underwent an MBO last year, has experienced an exceptional year of growth. Group CEO, Laurna Woods said: “As we come out of 2021 stronger than ever, we want to keep thriving and bringing Louise on as a significant hire will contribute towards our upward trajectory.
“Louise has an impeccable reputation and is a great addition to an ambitious team who are ready to seize 2022. Her appointment comes at a time of innovation and expansion and we are thrilled to welcome her.”
Louise Worrell will be based at tigerbond’s London head office.