The internet is home to more than 1.13 billion websites [source] and with 93% of traffic coming through Google [source], it has never been more important to align your PR messaging with a digital SEO strategy.
When used together, PR and SEO can be a powerful force for boosting brand visibility.
PR can help you generate awareness of your brand and build relationships with key influencers, while SEO can help you drive traffic to your website and improve your search engine rankings.
In this article, we will explore what PR and SEO are and how they can work together to increase visibility, along with top tips for running digital PR campaigns while utilising SEO, and advice on how an integrated marketing agency can support you.
Contents:
- What is PR and SEO, and why do they matter?
- How can PR and SEO work together to boost my brand’s visibility?
- Top 5 Tips for running successful digital PR campaigns that support SEO
- How can a PR and SEO agency help me?
What is PR and SEO, and why do they matter?
PR is all about building and maintaining a positive public image for your brand and involves developing and pitching stories to journalists and bloggers as well as working with influencers and striking other valuable partnerships.
When your brand is featured in positive media coverage, it can help to:
- Increase brand awareness
- Build trust
- Generate leads
SEO is the process of optimising your website and content so that it ranks higher in SERPs and can be thought of as building and maintaining and positive relationship with Google and other search engines, including TikTok.
When your website ranks higher, it's more likely to be seen by potential customers.
How can PR and SEO work together to boost my brand’s visibility?
Integrating your marketing across a variety of channels increases your chances of being seen by the right potential customers and audiences.
Combining PR and SEO can boost this visibility even further, which can be achieved by:
- Generating positive media coverage: PR can help you to generate positive media coverage for your brand, which can help to increase brand awareness and drive traffic to your website.
- Creating and distributing high-quality content: SEO is all about creating and distributing high-quality content that is relevant to your target audience. PR can help you to develop and promote this content to a wider audience, through traditional and social media.
- Building relationships with key influencers: PR can help you to build relationships with key influencers in your industry. These influencers can help you to promote your brand and content to their followers.
- Optimising your website and content for search engines: SEO can help you to optimise your website and content so that it ranks higher in SERPs.
When your website ranks higher, it's more likely to be seen by potential customers
Top 5 Tips for running successful digital PR campaigns that support SEO
Here are our top 5 tips for running successful digital PR campaigns that support SEO:
- Create high-quality content: Your content should be well-written, informative, and relevant to your target audience. It should also be optimized for search engines by including relevant keywords and phrases.
- Promote your content: Once you've created great content, you need to promote it so that people can find it. You can promote your content on social media, through email marketing, and by reaching out to journalists and bloggers.
- Build relationships with influencers: Identify key influencers in your industry and build relationships with them. You can do this by commenting on their blog posts andsharing their content on social media.
- Use social media: Social media is a powerful tool for promoting your brand and content. Be sure to post regularly on social media and share links to your latest blog posts, articles, and other content.
- Track and measure your results: It's important to track and measure the results of your digital PR campaigns so that you can see what's working and what's not. You can use tools like Google Analytics to track website traffic, leads, and sales.
How can a PR and SEO agency help me?
A PR and SEO agency can help you to develop and implement a comprehensive marketing strategy that leverages the power of both PR and SEO.
They can help you to:
- Identify your target audience and develop key messages
- Create and distribute high-quality content
- Build relationships with key influencers
- Optimise your website and content for search engines
- Track and measure the results of your campaigns
tigerbond has many years of PR experience which, when combined with our specialist digital marketing and content teams, precisely targets your customer base and boosts your commercial results.
Conclusion
PR and SEO are two powerful marketing tools that can help you to boost your brand visibility.
When used together, they can be an even more effective force for generating leads, sales, and website traffic than when used alone.
If you're looking to improve your brand visibility, consider working with a PR and SEO agency.
tigerbond can help you to develop and implement a comprehensive marketing strategy that leverages the power both PR and SEO from our many years of experience and expert teams.
Contact us today to get started!
